US consumers are expected to spend $18.11 billion on Easter goodies this year. And with Brits predicted to splash £1.1 billion on chocolate, gifts and holidays over the long weekend, marketers should stand up and take notice. This hugely important even in the calendar year can boost revenue, making an eggcellent Easter campaign very much worthwhile!
Here are 10 Crackin’ Marketing Campaigns for Easter 2019
#1 Cadburys — The Hunt Is On!
Cadbury’s has hop, hop, hopped right onto the Easter bandwagon this year with the return of their white crème egg hunt! That’s right! You can now get your hands on this unique indulgence. And if that wasn’t good enough, the campaign is even better than ever.
To stand out from the crowd, Cadbury has hidden around 800 eggs and is offering sensational prizes of up to £10,000 which greatly overshadows last year’s £2000. But that’s not all! The campaign has now gone online. It’s infiltrated social feeds, websites and has even hijacked the TV ads of other top brands. It’s also highly interactive encouraging people to check Cadbury’s social media pages for top hunt clues! Now that’s all kind of awesome!
Top marketing tip: Provide incentives that encourage people to interact with your brand!
#2 Aldi — #AmazingAldiEaster
Easter crackers? Yes, they’re an actual thing! Aldi is promoting a whole range of awesome goodies for this time of year which is well-known to revolve around food. Some have even renamed the holiday ‘Chocolate Christmas.’ Their posts are fun, witty, full of mouth-watering imagery and follow the hashtag #AmazingAldiEaster.
Top marketing tip: Make the most of branded hashtags to ensure your posts and post themes are easy to find. Branded posts are also a good idea helping to spread awareness.
#3 Deliveroo — Game of Thrones Chocolate Dragon Eggs
British online food delivery company Deliveroo is celebrating the final season of much-loved series Game of Thrones by offering themed Easter eggs! Designed to look like the dragon eggs which appeared on the first series of the show, the eggs will be made from fairtrade white chocolate, feature engraved scales and be hand-painted in luminescent colours.
Top marketing tip: Follow trends and understand what egg-cites the masses. You can then incorporate these into a show-hopping campaign.
#4 Hotel Chocolate — The Fear of Missing Out
FOMO or the ‘fear of missing out’ is something all marketers should know about and use to their advantage. Essentially if people feel they are trailing behind they’re more likely to take action. Hotel Chocolat’s Easter campaigns are very much time specific as this creates a sense of urgency in a bid to boost sales!
Top marketing tip: Put a timescale on your offers to prompt action. Make your marketing messages simple and clear!
#5 Co-op Food — Hot Cross Bun and Pear Trifle
If you thought Easter couldn’t get any more delicious, you’d be wrong! The Co-op is flaunting some incredible recipes on their social channels via the help of tongue-tingling video content. Video is a great marketing tool as it helps consumers to visualise exactly what can be achieved by combining the right ingredients. The hot cross bun and pear trifle was particularly eye-catching and relevant to the time of year.
Top marketing tip 1: Use video! It’s becoming more popular than ever with 80% of all web content set to be video by 2020.
Top marketing tip 2: Keep consumers engaged for as long as possible by linking to relevant content. In this case, people can find out the recipe, method and nutritional breakdown of the trifle! There’s also a clear link to buy food online and the content can be easily shared which works to increase brand recognition and outreach.
#6 Lindt — Flavours and Special Editions
Lindt might be well-known for their Gold Bunny, but this Easter they’re determined to shout about the range of other flavours they offer as well as their special edition floral print Gold Bunny. This ensures they appeal to a wider audience and puts them in the spotlight over the holidays.
Top marketing tip: Platforms such as Instagram are a great way to showcase your products. If you’re going to use them, however, make sure your imagery is highly-captivating and reflects your brand in the best light. Lindt entertains over 20,000 followers with extremely well thought out images complete with the relevant hashtags.
#7 IKEA — flat-packed chocolate bunny!
Some brands are perfectly suited to Easter — think chocolatiers, supermarkets and so on! But what if you’re not an obvious fit for this celebration? Well, IKEA has managed to not only make themselves relevant with their ‘make your own’ bunny solution, they’ve also highlighted what they’re best known for — flat-packed furniture. It’s genius!
Top marketing tip: Be creative! Highlight your USPs and turn heads with your ideas.
#8 Marmite Chocolate Egg
Just like IKEA, Marmite doesn’t scream Easter at a first glance. But that hasn’t stopped them from egg-citing customers with their unique Marmite Eater egg. What’s really great about this campaign is that it fits with their brand completely — you either ‘love it or hate it.’ And consumers are going wild about it on social media. Will you chick it out?
Top marketing tip: Stay on brand and be true to who you are as a company. All ideas can then be worked around this concept.
#9 M&S — #ThisIsNotJust
M&S is well-known for their ‘This is not just’ TV ads which showcase delicious treats and meal ideas. This idea has been continued through to social media and works really well for Easter as a hashtag. Complete with tempting written and video content, they’re onto a winner!
Top marketing tip: Include a strong call to action so people are in no doubt what they should do! Don’t forget those all-important branded hashtags and slogans too!
#10 Haribo — Double Yolkers Competition
Haribo isn’t chocolate. But that doesn’t mean they need to step out of the Easter treats arena. Far from it. Indeed, the brand has come up with a clever ‘Double Yolker’ competition. Simply find this unique sweet in a bag of limited edition Starmix and you could win a UK holiday.
Top takeaway 1: Use competition, quizzes, giveaways to draw in an audience!
Speak to the Contentworks team today about content marketing that works for your brand!