5 Halloween Stocks to Watch

Contentworks Agency
4 min readAug 28, 2023

Halloween is a major spending holiday in the US and increasingly throughout the rest of the world. Although it’s still August, many traders are already planning ahead — as they should! Today, we’ll look at some Halloween stocks to watch before outlining the financial events you can trade this week.

Hot Halloween stocks

US consumers are expected to spend an average of $102.74 on Halloween this year. This spending is usually spread across a variety of categories, including confectionery, costumes, decorations, and events.

Which companies could benefit from that serious cash injection? Should you invest in anticipation? Let’s have a look.

#1 Hershey Co. (NYSE: HSY)

Halloween 2022 performance: +6.67%

Hershey is a massive confectionery maker that produces a wide variety of Halloween faves, including Kit Kat, Reese’s, and Hershey’s Kisses.

Like most years, the company is expected to see strong sales this Halloween season, as consumers stock up on their sweet treats for trick-or-treaters and parties.

Impact of last year’s Halloween

Source: Google

#2 Mondelez International Inc. (NASDAQ: MDLZ)

Halloween 2022 performance: +8.03%

Mondelez is another major sweetie maker that owns brands such as Oreo, Cadbury, and Milka.

Continuing the theme, the company is also expected to see strong sales this Halloween season. It’s also expanding its reach into emerging markets, and having a good year because of it.

Impact of last year’s Halloween

Source: Google

#3 Tootsie Roll Industries Inc. (NYSE: TR)

Halloween 2022 performance: +7.2%

Tootsie Roll isn’t as well known as its contemporaries on this list. This much smaller sweet maker specialises in affordable treats like Tootsie Rolls and Tootsie Pops.

The company is a popular choice for Halloween parties and events and, therefore, traders.

The products always sell well as they offer a variety of buy-in-bulk options, perfect for trick or treating.

Impact of last year’s Halloween

Source: Google

#4 Target Corp. (NYSE: TGT)

Halloween 2022 performance: +8.49%

Target is a major retailer that sells a wide variety of Halloween-related products, including costumes, decorations, and… yep, you know what else — sweets, chocolate and all things sugar!

Because of its massive range of stock, Target is a year-round performer. But holidays like Halloween can offer a major boost.

Target expects to see strong sales this Halloween season, as it continues to invest in its e-commerce business.

And, looking at this year’s chart, it could do with a boost!

Impact of last year’s Halloween

Source: Google

#5 Walmart Inc. (NYSE: WMT)

Halloween 2022 performance: +6.14%

Yeah, you probably guessed what was coming next…

Walmart is another major retailer that sells a wide variety of Halloween-related (and like a billion other-thing-related) products.

Like its main competitor, Walmart should see strong sales in Halloween 2023.

Impact of last year’s Halloween

Source: Google

Halloween is a commercial hotspot

While we have your attention, here are some additional stats on Halloween shopping habits:

● The average American spends about $27 on Halloween confectionery.

● About 75% of Americans (that’s about 249 million people!) will hand out sweets to trick-or-treaters.

● The average American spends about $30 on Halloween decorations.

● By those calculations, on average, this single day/night is worth over 14 billion to the US economy.

Business for any major company connected to those industries is set to be good…

Are you ready?

Will you prep for Halloween by buying up some stocks like these? If so, let us know which by tweeting us at @_contentworks — we’d love to know!

Top fundamental events week commencing 28.08.23

Here are all of the main events coming up in what looks like a pretty busy week for the markets.

Monday

No events are scheduled.

Tuesday

● EUR — German German GfK Consumer Confidence

● USD — CB Consumer Confidence; JOLTs Job Openings

Wednesday

● EUR — German Inflation Rate YoY Prel

● USD — ADP National Employment Report

Thursday

● CNY — Chinese NBS Manufacturing PMI

● EUR — French Inflation Rate YoY Prel; Inflation Rate YoY Flash

● USD — Core PCE Price Index MoM; Personal Income; Personal Spending MoM

Friday

● CNY — Chinese Caixin Manufacturing PMI

● CAD — GDP Growth Rate QoQ

● USD — Average Hourly Earnings MoM; Nonfarm Payrolls; Unemployment Rate; ISM Manufacturing PMI

Here at Contentworks we closely follow market movements and prep content that we think your traders would love to read. Let’s get you started right here.

Speak soon!

The Contentworks team

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Contentworks Agency

Contentworks Agency provides compliance friendly content to banks, forex brokers, fintechs and many other sectors.