On Trend Stocks for Millennials

Welcome to another preview of the trading week. We’ll be giving you our usual rundown of the most volatile events for your trading calendar. Before that though, we’re going to look at the most popular stocks for Millennials. Can you guess what they are?

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Wait, What’s a Millennial?

This seems like an obvious place to start! The term ‘Millennial’ is a generational nickname for anyone who reached young adulthood in the early 21st century. It’s generally accepted that anyone born between 1981 and 1996 can class themselves as a millennial. If that’s you and you’re only just finding out, we’re honoured to be the ones to tell you. Get our FREE eBook, Marketing to Millennials in the Finance Sector

Where Are Millennials Investing Their Pocket Money?

A December 2019 survey of 734,000 US-based Millennial respondents, each with an average portfolio size of $2,300, uncovered some rather unsurprising trends. Let’s have a look.

Apple (AAPL)

According to the study, the highest percentage of those questioned (13.5%) owned shares in the Cupertino-based tech giant. This hardly comes as a surprise. Millennials are the true iPhone generation, growing up with Steve Jobs’ masterpiece, which first launched in 2007, the year when the average respondent turned 18.

Millennials will be very happy to know that Apple’s shares have grown exponentially over the last year. The share price stood at $172 12 months ago, and today it’s up at $288, a rise of over 67%. The price actually peaked at $320 a month ago, before the Coronavirus outbreak which has since hit Apple’s manufacturing capabilities in China.

Amazon (AMZN)

Amazon is a close second in millennial portfolios, with 11.2% of those questioned owning shares in Jeff Bezos’ brain child. Despite ongoing controversies concerning the online retail giant’s growing size, influence and labour practices, Amazon has tickled the fancy of our millennial bunch.

Amazon shares haven’t quite been so boom and no bust. Roller coaster-savvy investors will have been happy over the last 12 months, that’s for sure! The share price has risen by roughly 17% over the year, making a tidy return for many who held faith. There have been some real ups and downs in getting there, though.

Tesla (TSLA)

Surprised? No, we didn’t think you would be! 5.8% of those questioned in the millennial survey owned shares in everyone’s favourite rock and roll electric car company. In this, the golden age of the celebrity, the company’s controversially cool CEO, Elon Musk has many fans among the younger generation.

It’s not just Mr. Musk’s antics that’s keeping Millennials interested, either. Over the past 12 months, the share price has risen from $276 to $703, a staggering increase of 154%!

Excellent decision making kids! Keep up the good work.

What’s going on in the trading world this week

Here’s usual smattering of important trading events coming up this week.

● Tuesday plays host to the Chinese Consumer Price Index (YoY) (CNY); as well as the EU’s Gross Domestic Product, QoQ + YoY (EUR).

● On Wednesday, we’ll hear about the US’ Consumer Price Indexes Ex-Food and Energy, MoM + YoY (USD).

● We’ll get a bunch of releases from the EU on Thursday, as the ECB makes its Monetary Policy Statement (EUR).

● We end the week with the Harmonised Index of Consumer Prices (EUR), compiled by Destatis, the Statistical Office of the EU.

All of these events have been known to cause volatility in the markets, so they have the potential to represent trading opportunities. Remember to keep an eye on the unraveling Coronavirus outbreak which has, thus far, been quite a potent force in the markets.

Contentworks Agency closely follows market movements to write the content your traders want to read. Check out our Content Bar if you don’t believe us! If you think they’d appreciate something like this article, get in touch and we’ll make it happen.

Speak soon,

The Contentworks team

Contentworks is a content marketing agency that's all about telling your story and achieving your goals. Unless you want to climb Everest.

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