Summer in the City. What Forex Brokers Are Watching

3 min readJun 17, 2025

The pavement sizzles, the iced coffees flow, and the forex market… Well, it’s anything but chill. While most people are heading to the beach, decision-makers in the FX world are glued to their screens. So, grab your shades because here’s what forex brokers are watching this summer.

Cooling Down? Not When Volatility’s On the Grill

Historically, summer markets tend to slow down with lower volumes, thinner liquidity, sleepy volatility. But 2025 said “Not this year!”

With inflation figures ping-ponging across the U.S. and Europe, central banks are teasing traders with “will-they-won’t-they” rate decisions more confusing than a Netflix dating show. The Fed’s been dodging commitment, the ECB’s throwing hints, and don’t even get us started on the BOJ’s surprise moves.

Brokers are keeping a close eye on:

US CPI and NFP data. Still the MVPs of summer drama.
UK inflation prints. The Bank of England’s playing hawk-and-dove, and traders love it.
Central bank speakers. One unscripted line and boom, there goes the euro.
French political turbulence. Snap elections have the euro jittering like it had too much espresso.
Middle East instability. Geopolitical shocks continue to spark safe-haven flows into gold and the USD.

This summer, it’s not just the sun that’s unpredictable. Global markets are throwing shade, sparks, and the occasional curveball.

Events Lighting Up the Forex Calendar

Forget music festivals ☹. The forex world has its own main-stage acts:

Jackson Hole Symposium (August) — The Coachella of central bankers. Expect cryptic clues and cryptic-er responses.
ECB Forum on Central Banking (July) — All eyes on Lagarde’s posture and Powell’s poker face.
FOMC Meetings — Always a thriller. Will Powell pivot or power through?

Meanwhile, online expos and webinars are popping up like inflatable flamingos at a pool party. Brokers are sponsoring, speaking, and sneakily poaching IBs. Hey, it’s summer hustle time.

Check out our top finance events 2025 for our pick of the best to attend.

Regulators Are Not On Summer Break!

While traders might be dreaming of daiquiris, regulators are cracking down. Brokers, don’t slack:

ESMA is reviewing leverage and CFDs — again. Your compliance team is sweating even with the AC on high.
ASIC continues to push transparency and retail protections — Aussie brokers, now’s not the time to snooze.
CySEC is stepping up audits and licensing scrutiny — that’s right, even while you’re sipping frappes by the beach.

And let’s not forget MiCA rollout kicking off for crypto players. Forex brokers dabbling in crypto pairs need to get their legal sunscreen on. Things are heating up.

Marketing Trends FX Traders Are Loving

While markets fluctuate, your content shouldn’t. Summer 2025 is all about:

Short-form educational video content. Fintok and YouTube Shorts are pulling in Gen Z traders like seagulls to chips.
Gamification. Think quizzes, challenges, and badges to keep engagement sizzling.
Localised content. We’re working on summer promos, beach-themed landing pages and heatwave memes.
Prepping for September. Yes it’s only June, but that’s just 2 and a bit months away from September, the busiest time in the FX calendar. Let’s get you prepped for your campaigns from now!

The big winners? Brokers who stay visible during summer slumps. It’s not the time to disappear. Instead, experiment, connect, and get ready for Q3/Q4!

Let Your Team Take That Vacation. We’ve Got This

While your internal marketing team dreams of mojitos and much-needed downtime, Contentworks Agency is ready to step in. Whether it’s crafting market-moving articles, running your social channels, or creating compliant campaign content that converts, our team acts as a seamless extension of yours. We understand the fast-paced forex space, regulatory nuances, and the importance of keeping your brand front and centre (even when your team is on the beach.) So go ahead and approve those OOO requests. We’ve got you covered, sunscreen not included.

Talk to our team about your forex content.

Ps — Stay hydrated and remember, pips don’t pause for popsicles.