The Psychology of Social Proof

Image for post
Image for post

Social Proof or Social Influence is a common psychological trait, where people follow the actions of others in order to make a decision. It is one of the many factors that go into a person’s decision making, especially when it comes to investing money. For instance, take the example of product reviews. Over 61% of customers tend to read online reviews before making a buying decision, and these reviews are 12 times more trusted than the descriptions that come from the manufacturers themselves.

Types of Social Proof

Common Marketing Tactics that Use the Psychology of Social Proof

1. Get Reviews on Important Sites

Image for post
Image for post

2. Leverage the “Wisdom of the Crowd”

Image for post
Image for post

3. Influencer Marketing

Image for post
Image for post

Contentworks is a content marketing agency that's all about telling your story and achieving your goals. Unless you want to climb Everest.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store