What Forex Brokers Are Watching in June 2024
We’re galloping into the June markets and our brokers are seeing increased acquisitions and positive uptake on lead gen campaigns in Africa, LATAM, the UK and more. So what are forex brokers watching in June? Here’s a roundup from our financial services marketing team.
Central Bank Decisions in Focus
One of the main drivers of market movements in June will likely be the upcoming policy decisions from major central banks. If we had to pick out a single super-important event, we’d plump for the Federal Open Market Committee (FOMC) meeting on June 11.
If there are any adjustments to US interest rates, the repercussions will be felt across the markets and impact trading. The US dollar (USD) and associated pairs would likely experience fluctuations.
The Bank of England (BoE) meeting on June 20 will have a similar impact on GBP. With the European Central Bank (ECB) meeting on June 8–9th potentially impacting the value of the euro (EUR).
Keep up with compliance by reading our monthly Regulation Roundups.
Geopolitical tensions
Sadly, this one is always something we have to consider. With global conflicts going on around the world, there’s always a chance that destabilising events will impact the global economy. The war in Ukraine and the escalated situation in Israel/Palestine are just two of the areas that could cause problems for traders.
Brokers, particularly those that deal with commodities like oil, gas, and gold — will be watching these events keenly and will need to be ready to act if prices start to swing.
Spotlight on marketing and AI
As ever, the digital marketing landscape continues to evolve, with the upcoming Google Chrome update limiting third-party cookies set to impact how forex brokers reach their target audiences.
This means that FX brokers need to shift toward more targeted and personalised marketing strategies. This is a good thing if you want to provide real value to your user base in a crowded financial services space.
Because of this, you can expect to see an increased focus on the creation of high-quality content that resonates with specific trader demographics.
Overuse of AI is also something that’s being clamped down on. Companies that heavily rely on AI to generate copy will find themselves increasingly in trouble. Google’s March update saw the company pledge to penalise websites that don’t provide original content designed to answer user queries. Speak to our team for a human rewrite of your financial services website.
Upcoming events
For those seeking to stay updated with the latest trends and network with industry professionals, June offers a couple of nice events:
● iFX EXPO Cyprus (June 8–20 June): This premier event brings together industry leaders, brokers, and technology providers for conferences, exhibitions, and workshops. Contentworks Agency is a returning media partner for the event and the team will be there for coffee and catchups.
● FMA European Trading Expo Europe (12–14 June): The Financial Markets Association (FMA) hosts a series of trading expos in June, offering educational sessions and opportunities to connect with brokers and industry experts.
Your turn!
What are you looking forward to in June? Join the debate over on X at @_contentworks.
Top fundamental events in June 2024
Here are some of the events that are most likely to move the markets this month. No guarantees!
June 3–9
● USD — ISM Manufacturing PMI
● AUD — GDP Growth Rate QoQ
● CAD — BoC Interest Rate Decision
● EUR — ECB Interest Rate Decision
● USD — Unemployment Rate
● USD — Nonfarm Payrolls
June 10–16
● GBP — Unemployment Rate
● GBP — GDP MoM
● USD — Inflation Rate MoM
● USD — Federal Funds Rate
● USD — Fed Press Conference
June 17–23
● GBP — Official Bank Rate
● GBP — Inflation Rate YoY
June 24–30
● CAD — Inflation Rate YoY
● USD — GDP Growth Rate QoQ Final
● USD — Core PCE Price Index MoM
If you enjoyed our broker focused roundup, please share it with your network and internal teams. Want compliant financial services marketing for your finance brand? Book a free Zoom call with our team.
